undrbelly's brand showcases food culture that locals hold close to their hearts (and stomachs). highlighting the creatives, chefs and home cooks that make the local food scene so unique, undrbelly focuses on the ideas, issues and context that other outlets miss. 

undrbelly highlights its editorial subjects through digital and print media, youtube videos, social media videos, as well as other community events such as food drives to help fight local food insecurity or potlucks/dinners.
 

bottom line: undrbelly is made by locals, for locals.